Question: Is getting a Facebook business page or a company website more effective? I’m looking for one thing at a time to start marketing a startup online … ‘
This article explains how you can use Website vs Facebook to complement and accentuate your online presence. Once you decide what’s best here is some data that will give you a better understanding of each platform and how to use it for the result you want.
Understand the difference between the social media and the website
Note, online platforms are essentially digital sites used by people to help them live their daily lives. Each online platform is designed differently for the people who visit them to meet those needs and desires. The need, for example, may be to shop, socialize, get fit, learn or teach. Knowing the ultimate goal for which current systems were built
Facebook’s Online Business Value
These days, most social media platforms have enhanced features to serve as both a conduit for content distribution and a networking tool enabling the platform’s professionals to diversify their audience’s offerings.
Total control vs. Power deficit
Website: Your website is yours. It gives you total control of your marketing agency as a whole.
Facebook: You’re collaborating with a third party account through Google. You follow the terms of service of the company, which are constantly updated or you risk losing the account.
Website Design Changes
Website: Build your website to suit the marketing targets and colours of your media outlet. Make changes at your discretion and at any time.
Facebook: You are still at the mercy of Facebook’s look while you can insert your icon and make minor adjustments in how content appears. Usually, you can find out when changes are made after the new design appears on your Facebook page.
Website: The user must make an effort to get access to your page, and your website must be successful in keeping them out. For information so easily available on the Internet, convincing people to make the decision to type in your website address rather than other media outlets is a struggle.
Facebook: When the group spends their time interacting with friends and family, you take your information directly. The second time they are released, the posts pop up in their feeds, immediately placing the news right in front of thousands of eyes.
Updates for staff
Website: Staff must be trained on how to update your website, and the website may sometimes be neglected in a breaking news situation. It makes the content of your website look out of date.
Facebook: know how to share information, photos or videos on Facebook, even the technologically challenged. You can get fast updates to your viewer when you receive them in a breaking news situation, that helps your media outlet own the story.
Feeding vs. Timeline
Website: The reader will be able to subscribe to your RSS feed and access your updates easily. The downside is that the clients must always use an RSS reader to continue the data flowing into them.
Facebook: give posts to thousands of people on Facebook with ease. People can get all your news with a straightforward click, post on your Facebook page and share your details with their friends and families.
Income From your website
Website: To generate revenue, offer ad space and sponsorships on your website. You set rates and manage inventory of commercials.
Facebook: On your Facebook page, you can’t sell advertising space. The prospects for profits are non-existent.
Facebook stats vs. your website
Website: The stats of your website are your secret. You don’t have to tell your viewer how many page views, clicks, or unique visitors each month you come to your web.
Facebook: Everyone can see how many or how many followers you have. When you try to boost your brand using Facebook, you can find that there are thousands of fans in your rivals while you have just a few hundred.
Website: You can drive people to your website to host a competition. To see how successful each competition is for your media outlet, you should sell sponsorships, post rules, call for regular entries and track your website metrics.
Facebook: Running a competition on your Facebook page alone can boost your fan base and generate buzz while your connection to other Facebook users is shared around. You are subject to the marketing rules of Facebook.
Policing feedback from consumers
Website: When you allow comments on the content that you publish on your website, you will consider how to track such comments and create a policy on how to treat any offensive information. For your employees who can spend a lot of their time policing posts, it can be time-consuming.
Facebook: While users who only visit your site need to keep an eye out for trouble, Facebook has a simple system in place to delete posts and repeat offenders.
Know Who is the target audience and what channels are they on?
It is of utmost importance that you know and understands what your target audience is to determine on Facebook vs Website; the explanation is that whoever the customer is will define what channel they are on at the moment. Building a robust online brand on a platform on which your desired customer already engages is most beneficial for you.
Assuming, for example, your company is making and distributing custom-made walking sticks, and your target audience is Australian men and women over the age of 60. The odds are that a 60 year + population would usually discover you using Google search. However, if you’re making soy candles with personalized labels and your target market is women aged 20-40 across ten countries, then your audience is more likely to spend time looking for home decor choices on sites like Amazon, Pinterest and Facebook than Google.
Get Used to Being Everywhere at Once.
The goal is to make you and your company as discoverable to your audience as possible. Your objective is to make it convenient for potential customers to find you and then buy from you. How you do this is by making yourself available on as many digital platforms as possible, not only on your homepage and Facebook page, but also on all new online channels that will help build your own brand.
Adapt to New Online Platforms Quickly
Innumerable new social media websites and web sharing channels are becoming available every day. Mobilize as many as you can to build up your online presence for content distribution. Fostering a robust attitude that helps you to easily analyze, adapt, and learn new online platforms is imperative. Instead of asking,’ Huh, should I use a website or social media? To test drive every system and become a specialist is of greater importance.
Instead, get someone else to set up your website or Facebook page if you’re swamped with other business-building practices. Visit our services page, and you can outsource your work at a very affordable price.
Take advantage of both business channels
The right response to’ Facebook vs Website: Which one should I use? It’s BOTH, and that’s because crossposting raises both ends of traffic. Publish an article on your website and post it to drive traffic to your website on your Facebook page at the same time. To get users to your Facebook page, add your social media handles on your homepage.
You can also use Facebook Pixel to map the website’s traffic and then promote it to that viewer on Facebook. Facebook Pixel is a code snippet that is placed in your website’s header code and pulls website traffic data to the marketing tools of Facebook.
Interaction on Facebook Vs. Your Site
We’ve already explained that using two or more platforms to build a strong online brand is the best option. If you have a limited amount of time, then it is a simple matter of dividing your allocated time between the two or three or however many platforms you are currently using to distribute content to your viewer.
Think you have 1 hour a day to develop your online presence, for example. Spend 30 minutes on your website and 30 minutes on your Facebook page if you created both a Facebook page and a website.