We were asked to redesign the The Flower Man website in order to improve the customer journey, help streamline administration and make better use of search engines to help increase website traffic.
We took great care in designing the website as there were a number of competing priorities. Firstly, the website needed to offer a good and efficient user experience on both large and small screen formats, with a focus on browsing and searching. Secondly the site needed to have areas that were quick to update – to feature seasonal offers for example. Thirdly the site needed to feature a comprehensive product range, while appearing uncluttered. Finally, the website navigation needed to be structured efficiently to make the best use of SEO. We carefully wireframed the site, paying close attention to the areas mentioned – we shared these with our client, created mock-ups and made necessary adjustment prior to the website build.
