Bittersweet Designs is a boutique jewellery and lifestyle brand based in Santa Fe, New Mexico, known for its eclectic, bohemian style and handcrafted pieces. The client approached us to redesign their eCommerce site to better reflect the artistry of their products and create a more refined, intuitive shopping experience.
We rebuilt the website on Shopify, focusing on a clean, earthy design that showcases their product collections with warmth and clarity. From storytelling elements to seamless checkout, the new site enhances both brand experience and usability — giving customers a sense of the personal, handmade nature behind every piece.
